I am so excited to launch The Innovators Series to you all today! I've lined up some incredibly innovative and cutting edge brands to feature over the next several months for you all, but am kicking it off with a cosmetic brand that has only been in the game since 2004: Hourglass Cosmetics. Keep reading to find out some of the incredible technologies Hourglass is using in their products as well as find out how you can win one of the brand new Ambient Strobe Light Powders!
Hourglass Cosmetics was created with the idea of being a marriage of performance and luxury, blending beauty with science. The brand continually launches products that pave the way as new innovative and unique additions the beauty industry previously hadn't seen. Hourglass manages to execute this all while taking a stance against animal testing/cruelty, and avoiding things like parabens, sulfates, phthalates, talc and gluten.
Hourglass's best selling product globally is the Mineral Veil Primer, which spans well beyond the standard confines of a primer. Not only is this primer oil free, but the formula is created with ultra fine microspheric powder that fills fine lines and pores, and evens skin tone. The formula was actually created to repel water so that your makeup can hold up in high humidity and heat situations, as well as offer Broad Spectrum SPF 15. Mineral Veil Primer is also Vegan and Synthetic Dye/Fragrance Free.
Besides the primer, the Hourglass Ambient Lighting Powders are next on the list of groundbreaking products the brand has taken the industry by storm with. Using something called Photoluminescent Technology (micron-sized, colour correction particles that refract light and create transparent coverage) these 6 powders are meant to mimic the look of universally flattering lighting schemes. My personal favourite is Diffused Light, a soft pale yellow that brightens up your complexion and gives an illusion of well rested skin (um, yes please!).
More recently, Hourglass expanded their complexion range to offer more colour with the addition of the Ambient Lighting Blushes and the Ambient Lighting Bronzers. Again using the Photoluminescent Technology, this time round mixing them by hand using an advanced micelare technique ("to mix" in Italian) blending colour pigment with the existing Ambient Lighting Powder to continue the theme of giving the wearer her best lit blush and or bronze. Personally, I was worried both the blushes and the bronzers would be a glitter bomb when on the face because there is noticeable shimmer in the pans but surprisingly on the skin the colour just melts into your complexion like it was lit from within. No sparkle or metallic finish, these blushes and bronzers truly have a luxurious finish to them! My favourites are Dim Infusion, Diffused Heat and Luminous Bronze.
With the Ambient Lighting Powders, Blushes and Bronzers being a massive hit globally, it was no doubt to me that the latest offering from Hourglass, the Ambient Strobe Light Powders, would continue the legacy. Created with ultra fine micro pearl particles to reflect the light without ever looking glittery, and the same Photoluminescent Technology which diffuses the highlight. These powders can be used on the face wet or dry, giving the wearer complete control over how much 'strobe' they want in their lives. I love how smooth these highlighters are - even on my dry skin they give a true light to the face, rather than frost (which can be ageing and highlight pores and fine lines). In fact I love them so much, I went out and purchased the Iridescent Light to giveaway to one lucky reader (enter below!) as I thought it was the most universal shade.
So what's next on my list to try from Hourglass?
I've been dying to try the Femme Rouge Velvet Creme Lipsticks ever since swatching them. The formula feels rich and hydrating with incredible colour payoff. Following the brand's massive successes, they've expanded the range with an Ambient Light Correcting Primer, which I imagine will be fabulous for those of us who have dry skin! There's also the new limited edition Illume Sheer Color Trio that has a cream to satin bronzer, blush and highlighter all in a chic compact, which would be perfect for summer!
The Giveaway!
ONE lucky reader is going to win a brand new Hourglass Ambient Strobe Light Powder in Iridescent Light!
Contestants must be 18+ years older, and can only enter as many times as allotted in the form below per household. All entries will be checked for validity, and the winner will be contacted and then given 3 business days to respond with their address before the giveaway is redrawn.
Open worldwide.
Giveaway runs until Weds May 18th 11:59pm PST.
*Giveaway product purchased by me*
